Mysterious customers are defined as those who have received the professional training to make a confidential assessment to the service、operation、staff’s loyalty 、commercial promotion and quality of products etc. of the enterprise. These mysterious customers shall not mix their subjective bias into their activities and appear as the third party in the test, so that they can make objective、equal、confidential judgment on their targets. Therefore, the application of mysterious customers will set an objective assessing standard for the product and service of the enterprise. Developing the business of mysterious customers will be a new trend of the market research field in future.

How we do:

1. We will get in touch with the clients frequently and ensure our clear understanding of the specific content and standard that we research each time. These activities will be carried on in the client’s company confidentially. So we can know more about the culture and the need of our clients.

2. Aiming at the specific characteristics of each program, we will select certain mysterious customers and train them according to the basic requirement, so as to fulfill the qualification of conducting assessment on the professional areas and confirm the right mysterious customers who fit into the program.

3. Have the selected mysterious customers do spot research in the places designated by clients.

4. Collect the information and complete the research report

We abide by the “MSPA Mysterious Customers Rules” strictly in the whole procedure. We help to solve the internal testing problems in various industrials with the application of these mysterious customers of high quality.

Our objectives:

To supervise and evaluate the service performance of the staff justly
To improve the loyalty of the staff
To reward and improve the plan to increase the positive behavior of the stall
To check the promotion executive status of the products/service
To provide reference proof to the work that is not executed well
To provide the feedback from the service front
To ensure positive relation with the customers
To conduct analysis on the competition situation